What it is, is a huge metal box with artificial sunlight 18 hours a day (so they grow quicker), and so little space for the chickens to move around in, that they actually don't. So their entire lives are spent inside a metal box, with no room to move, being artificially fattened-up for slaughter.
Sure, there may be no cages inside the factory. That's because the factory is one big squalid overcrowded cage.
This is a grossly unethical campaign, and its creators (and the client) should be ashamed of that "no cages" component. They know they're bending the truth to breaking-point. And they do our industry a great disservice as a result."
Overall - the romanticism of intensive farming really really upsets me. So good on you steggles.